Color of the Year – Pantone Greenery 15-0343

Color plays a vital role in all things life and art. From the color of the food we eat, to the clothes we wear, and the environments we decorate, color evokes our inner emotions and activates the spaces we live and work in. Color is often the first thing a viewer notices. However, these realities only scratch the surface of a hue’s influence.

 

Designers and artists alike use color to elicit a reaction. Color is descriptive, and its use – or lack thereof – is a basic tool for composing a work of art or designing a space. Individual colors can compare and contrast with others or unify together to create a cohesive whole. While color is subjective, it creates a rhythmic visual path that can define a space or a work of art. The ultimate goal of color inclusion is to evoke a visceral response and create a connection.

 

This year, choosing to personify our desire to rejuvenate and revitalize, Pantone selected Greenery 15-0343 as 2017’s color of the year. This fresh and zesty yellow-green conjures nature’s green revival. Greenery invites us to immerse ourselves in the physical beauty and inherent unity of the natural world. It is symbolic of our own personal enthusiasms and vitality. A versatile “trans seasonal” shade, Greenery is easily incorporated into palettes used for fashion, beauty, production, graphic/interior design, and yes – even art.

 

Below, we’ve compiled a list of Indiewalls’ artists who have already employed the power of nature’s neutral shade. If you’re looking to incorporate a pop of Pantone’s 2017 shade or designing a Greenery inspired environment, we’ve rounded up some stunning works that fall into this rejuvenated shade.